The wines produced here are Barbera, Bonarda, Dolcetto, Nebbiolo and Arneis. There are large areas of hazelnut production a well as cereals and vegetables. Tourism is important to the town and centres mostly around the magnificent Royal house of Savoy built in 1870. There are music, Tulip festivals and costume parades with 18th and 19th century clothing. The immediate area around is beautiful. Its high elevation give it the most spectacular views.